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E-commerce platform for a furniture brand focused on calm and tactile living

Role: UI/UX Designer

Scope: Research · Wireframes · UI Design

TÖVA is a conceptual e-commerce platform for a furniture brand focused on calm, tactile living.

The goal was to design a shopping experience that feels effortless, quiet, and intuitive.

Overview

Furniture e-commerce often feels overwhelming:
- too many choices and crowded layouts
- lack of hierarchy and focus
- weak emotional connection to products

Create a calm, minimal interface that:
- reduces cognitive load
- highlights key products
- improves visual hierarchy and focus

Solution

Problem

Users struggle to compare, focus, and feel confident in their decisions.

Use whitespace, soft typography, and intuitive interactions for a slower, more comfortable shopping experience.

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Typography & Color

Lora

PP Editorial New

The visual language combines modern minimalism with a premium editorial feel. PP Editorial New is used for high-contrast headings to establish a sophisticated brand voice, while Lora ensures a soft and readable flow for body text. The earthy color palette, inspired by natural textures, creates a warm and immersive digital environment.

Interface Assets

The interface is built on a set of reusable UI components focused on clarity and precision. By using minimalist line-work and a neutral palette, the design highlights the product while providing clear interactive feedback through subtle micro-interactions and structured navigation.